After looking at each of my survey results individually, i can now put together a short summary of what a sample of my target audience's likes/dislikes are:
- My target audience age group is 16-19 years old
- The majority gender is female, with 25% being male
- They have a passion for watching films
- They dislike action and romance, but like Horror, thriller and comedy
- 75% watch the trailer before the film and see the trailer as important
- The main thing that influences them to see a film is the plot and the quality of the trailer
- They have little interest in the directors and film companies
- They are active on social media
- They favour full-length trailers to short previews
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