These were my results:
Question 1: What is your age?
0-5
|
0.00%
0
|
6-10
|
0.00%
0
|
11-15
|
0.00%
0
|
16-19
|
100.00%
8
|
20-25
|
0.00%
0
|
26+
|
0.00%
0
|
| Total | 8 |
This shows that 100% of the people who answered the survey were within the age range of 16 to 19 years of age. This is very convenient considering i wanted to aim my products towards people who were in the same age category, therefore i think it was a good idea to put it onto twitter.
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Question 2: What is your gender?
Female
|
75.00%
6
|
Male
|
25.00%
2
|
| Total | 8 |
This shows the majority of the people who participated were female. Although these were just a small percentage of my overall target audience, it is still useful to know, as i want my film to be aimed more so towards females than males, therefore i value their opinion a lot when it comes to film trailers.
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Question 3: Do you enjoy watching films?
Yes
|
100.00%
8
|
No
|
0.00%
0
|
| Total | 8 |
knowing that 100% of the people who answered this survey enjoy watching films is very useful, as i do not entirely need the opinions of people who do not watch films, as they are not who my film trailer will be aimed towards.
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Question 4: what is your favourite genre of film?
Horror
|
14.29%
1
|
Thriller
|
14.29%
1
|
Action
|
0.00%
0
|
Comedy
|
71.43%
5
|
Romance
|
0.00%
0
|
| Total | 7 |
These were the main answers i got from the drop down box, however i got one ''other'' answer; anime. Since i will be unable to re-create an anime film trailer due to my lack in animation knowledge, i am not going to look too much into this response. However, out of the options, comedy got the most votes, which makes me slightly worried as i am creating a horror film. I stand by this decision however because i feel as though making a comedy would be too difficult, as it is hard to appeal to everyone's sense of humour.
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Question 5: Before watching a film, do you watch the trailer?
yes
|
75.00%
6
|
no
|
25.00%
2
|
| Total | 8 |
75% of people said yes which i am pleased about because it shows that most of them find film trailers an important part of the film watching process.
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Question 6: How important are trailers to you when deciding on whether or not to watch a film?
They are..
|
0.00%
0
|
0.00%
0
|
50.00%
4
|
37.50%
3
|
12.50%
1
|
8
|
3.63
|
This shows that the majority of people went with the middle option; quite important and the next highest; very important. One person even said they rely on them. This emphasizes my theory from the previous question; that young people are very influenced by film trailers, and use them to decide whether or not to see a film. From finding out this information, i know that i must make my trailer very enticing, as i want my audience to want to see the film it is advertising.
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Question 7: Rate the following on how much they influence you to see a film:
Actors/Actresses
|
0.00%
0
|
12.50%
1
|
75.00%
6
|
12.50%
1
|
0.00%
0
|
8
|
3.00
|
Genre
|
0.00%
0
|
12.50%
1
|
50.00%
4
|
37.50%
3
|
0.00%
0
|
8
|
3.25
|
Plot
|
12.50%
1
|
0.00%
0
|
50.00%
4
|
25.00%
2
|
12.50%
1
|
8
|
3.25
|
Directors
|
50.00%
4
|
25.00%
2
|
25.00%
2
|
0.00%
0
|
0.00%
0
|
8
|
1.75
|
Quality of the film trailer
|
0.00%
0
|
12.50%
1
|
50.00%
4
|
25.00%
2
|
12.50%
1
|
8
|
3.38
|
The film company
|
50.00%
4
|
37.50%
3
|
0.00%
0
|
12.50%
1
|
0.00%
0
|
8
|
1.75
|
There are a lot of results here to analyse, however i am going to take out the important facts. There was two votes in the '100% affects my decision column' and they were for the plot, and the quality of the film trailer. This shows that in order for my target audience to want to see a film, there must be a good quality trailer with an interesting plot. This is useful as i know that this is what i will need to focus on. On the other end of the spectrum ('doesnt affect my decision') both Directors and the Film Company have 4 votes each. This means that i will spend very little screentime on the directors and film company, and more time on the quality of my product.
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Question 8: where do you most typically view film trailers?
On TV
|
12.50%
1
|
Social Media (e.g. YouTube)
|
75.00%
6
|
At the Cinema
|
12.50%
1
|
| Total | 8 |
This shows that the majority of people in my target audience use social media the most. This is interesting because it means that i can use this knowledge and include social media into my product, with perhaps a hashtag or an app etc.
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Question 9: Do you prefer full length trailers or 30 second previews?
Full Length
|
62.50%
5
|
Short Previews
|
37.50%
3
|
| Total | 8 |
The majority of people prefer the full length theatrical trailers, therefore that is how long the duration of my film trailer will be; approximately 2 minutes.
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Question 10: Have any movie trailers really stood out to you? can you name them?
Hunger games
8/19/2014 4:01 PM View respondent's answers
Catching Fire
8/19/2014 3:44 PM View respondent's answers
50 shades of grey
8/19/2014 3:40 PM View respondent's answers
Three people answered this question; two of them said the hunger games films and one person said 50 Shades of Grey. In order to get a better sense of their preferences and favourite movie trailers, i will watch these 3 trailers and take note on the conventions used within them, in order to find out what is so like-able about them, in order to apply these findings to my own work.
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